American Express

Amex Sync Show

Presenting Jay Z live from SXSW

To celebrate the launch of Amex’s latest initiative with Twitter, we created an experience that would demand people's attention at the largest tech conference in the world: SXSW. We incentivized Cardmembers to sync their cards with Twitter for the chance to get tickets to a complimentary concert at ACL, featuring the biggest talent we could find: JAY Z. The campaign was a huge triumph for Amex and Momentum. It was by far the biggest and best activation at SXSW. AdAge said it was "the Real ‘Winner’ of SXSW."